Scott ChenLet’s Build the Next Groundbreaker of 3rd wave Specialty CoffeeAfter years of advising clients on building great brands, I figure it’s time to build my own. Meet Bean Nice Coffee, the next groundbreaker…1 min read·Dec 15, 2022----
Scott ChenGreat insight. Interesting to know roasting green beans have such popularity in topic of interest.1 min read·Nov 25, 2022----
Scott ChenThe Japanized Chinese Local BrandsWalking into convenience stores in Shanghai, you may notice the shelves are stacked with Japanese consumer package goods, such as the…3 min read·Oct 11, 2022----
Scott ChenThe 2-square meters coffee shop worthy of $1.3 billionThere is a small glass window on Nanyang Road in Shanghai, and text on the blue sunshade outside the window tells passers-by that this is a…3 min read·Oct 11, 2022----